one rule, better marketing
Good design for open spaces is often about defining the space for a certain purpose. The goal could be random meetings of strangers, curated strolls that seem spontaneous, yet are deliberately designed. Airports and train stations are often designed now to facilitate shopping as well as security, but rarely waiting. Occasionally an airport is designed to facilitate the flow of people to their gates and then on to their destinations.
Travel is about waiting. – Chris Guillebeau
Several years ago, I commuted to New York City on Metro North’s New Haven Line. This was right before the Harlem and Hudson lines received the M7 upgrades. It was also during a bitterly cold winter. And the same train breakdown problems occurred due to snow and ice. Each day on the cold platform, my…
Traveling on public transportation leaves much to be desired. Travelers must contend with indifferent staff, decaying infrastructure, and inconsistencies in service. And then there are your fellow travelers. Bus travel has a poor image in most people’s minds because of the way people conduct themselves. A few years ago, I developed basic unwritten rules for…
Automation applies not just to the recent spate of B2B tools, but also to ecommerce sites of all types. When you build your business the Golden Rule way, everything you build must be how your audience would want to be treated. I took a look around the web and found some interesting examples of how…
Do you need better marketing automation? Start with the Golden Rule. “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates. These days nearly every online…
One of the main messages of Golden Rule Now is that people should not let their humanity hide behind the corporate veil. People make up corporations and carry out its work. In almost all cases, a corporation exists to help others solve human problems, even when those humans are at other entities. Corporations are legal…
The last in a series on My Journey to the Golden Rule. In the past year, I have seen just how easy it is to use the Golden Rule and how often it is not used. Remember, the Golden Rule is something you use or you do not. There is no in between or try.…
The continuing series on My Journey to the Golden Rule. In 2008, I convinced management to place me in Marketing. I honestly believed I could better help the team and our prospects by taking my knowledge of the field to improve our marketing, especially our products. When attempting to modify our brochures and our events,…
Another in a series on My Journey to the Golden Rule. My cross section of technical, service, and business interests led me to an interesting role at eXtropia.com where I helped my programming heroes continue their work in the open source community. Building a community requires active participation by everyone. If people are visiting your site, downloading…
A post in the series on My Journey to the Golden Rule. I returned to EIU two years later with my MBA in hand. Quite honestly, the MBA did not help me become a better sales person in the technical sense. Few academics work with the sales process even though a company dies without sales.…
Another in a series on My Journey to the Golden Rule. At the Faculty-Staff Help Desk we learned quickly which faculty members were savvy and which were not. Even if the most difficult professor popped up on the phone screen, we had to take the call and help. We had to love it and be…
I help organizations use the Golden Rule to improve customer service, and delight clients. I create demand generation solutions. Traveller. Read More