Golden Rule in Marketing

To keep the Golden Rule we must put ourselves in other people’s places, but to do that consists in, and depends upon, picturing ourselves in their places.
– Harry Emerson Fosdick.

The Golden Rule Builds Better eCommerce Sites

Automation applies not just to the recent spate of B2B tools, but also to ecommerce sites of all types. When you build your business the Golden Rule way, everything you build must be how your audience would want to be treated. I took a look around the web and found some interesting examples of how…

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Better Marketing Automation With the Golden Rule

Do you need better marketing automation? Start with the Golden Rule. “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates. These days nearly every online…

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Lessons in Marketing with the Golden Rule

The continuing series on My Journey to the Golden Rule. In 2008, I convinced management to place me in Marketing. I honestly believed I could better help the team and our prospects by taking my knowledge of the field to improve our marketing, especially our products. When attempting to modify our brochures and our events,…

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Golden Rule Design and My Coffee Maker

If you build the Golden Rule into your design process, you will always design something that your target customer loves. I am in a love-hate relationship with my coffee maker. Let’s find out why. Here’s my Breville You Brew Coffee Maker. I love this device and I hate it. It is simple, elegant, and terribly complicated…

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Surprise and Delight with Saks Online

Just now I received a small box of sweaters I ordered from Saks Online. Here’s what they did right to surprise and delight me. 1. Guest Ordering With a new site, I don’t want to commit to providing a password and then having a login I will never remember. Quite a few retailers do this…

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Poor Customer Service and the Golden Rule

Today must be Anti-Customer Service Day, which makes sense after the holiday season has drained everyone’s energy. But that’s no excuse to treat poorly the people who pay your bills. I know everyone’s already on top of this, but I wanted to frame this with the Golden Rule: Just Wow from Penny Arcade. Ocean Marketing…

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