The Golden Rule in Sales

“The golden rule for every business man is this: Put yourself in your customer’s place.”
- Orison Swett Marden.

Customer Service, Sales, and the Golden Rule

Another in a series on My Journey to the Golden Rule. My cross section of technical, service, and business interests led me to an interesting role at eXtropia.com where I helped my programming heroes continue their work in the open source community. Building a community requires active participation by everyone. If people are visiting your site, downloading…

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Using the Golden Rule in Sales

A post in the series on My Journey to the Golden Rule. I returned to EIU two years later with my MBA in hand. Quite honestly, the MBA did not help me become a better sales person in the technical sense. Few academics work with the sales process even though a company dies without sales.…

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How Not to Renew Clients

When I work with clients on behalf of a firm or on my own, I always want the client to feel cared for and that I have been honest with them. Part of that approach means having a renewal or upsell conversation. My typical approach is to call the client outside of any contract renewal…

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