When I work with clients on behalf of a firm or on my own, I always want the client to feel cared for and that I have been honest with them. Part of that approach means having a renewal or upsell conversation. My typical approach is to call the client outside of any contract renewal…
The Golden Rule in Sales
“The golden rule for every business man is this: Put yourself in your customer’s place.”
- Orison Swett Marden.